Memo dropped!! When Facebook was told to change its algorithm to work like TikTok

The Verge In a letter published by one of Meta’s management team, they are changing Facebook’s algorithm to be more similar to TikTok by defining the concept of Facebook’s feed similar to that of Facebook. TikTok, including if new content is created on Reels from Instagram, that account will get more visibility than re-uploading from TikTok because as it is known that many short clips on TikTok are often reshared. Or repost on Reels to increase viewer visibility.

Since Reels was launched, Facebook’s management team said Mark Zuckerberg was unhappy with Reels’ not growing movement and that they needed to rethink Fee’s feed. all new sbooks

The information comes from Tom Alison, one of the new Meta executives who have been told to oversee Facebook’s user accounts, saying that one of the plans that Tom plans to do is to prioritize the Post from a follower account which in the main feed that displays May not always come from the accounts of friends on Facebook. Instead, it pulls data from Messenger and Facebook as separate apps. It’s the result of an imitation of TikTok’s messaging functionality.

However, the effort to combine the two services’ feeds on Reels is yet another move that Facebook expects to add more users to Instagram’s Reels. Like TikTok, including returning to be the leader in the social media market as before

Like before, Facebook has once tried to mimic the fast-growing Snapchat. But this time around, it can be seen that Mark is betting higher after experiencing the impact of ad spending that many brands are spending more on TikTok, as well as the impact of a sharp drop in share price. This made Mark, who is moving forward with his vision of the Metaverse, to try to leverage every strategy more and more.

TikTok, which is operated by China-based ByteDance, has surpassed 3.6 billion downloads, which is 20% higher than Facebook and 21% more than Instagram, as well as statistics on time spent on TikTok. On iPhone, it’s 78% higher than Facebook (Source: Sensor Tower).

While Facebook continues to generate billions of dollars in revenue per quarter and has 2.94 billion monthly active users, some data show it has lost its user base. Gen Z jobs are gone and the old and new user base is growing. While Instagram doesn’t share the same number information. pointed out that from Zuckerberg’s initial vision of Aims to make Facebook a social media that “Create social interactions” between friends and family. This has been transformed by seeking to engage and grow with brands and agencies that are more willing to pay them to build new services.

Source: The Verge