China is getting old fast and facing the monumental challenge of how to provide for tens of millions of retirees, but this has also opened opportunities for those who are able to harness the commercial possibilities of technology.
BEIJING: Exquisitely garbed in a traditional cheongsam dress, 76-year-old Sang Xiuzhu is one of an unlikely vanguard of elderly influencers storming Chinese social media with videos of glamour in the golden years.
Two years ago she joined the “Fashion Grandmas”, whose one-minute clips and livestreams of them turning Beijing’s streets into a catwalk are devoured by millions of fans.
They mix elegance with epithets of wisdom — on marriage, love and life — from a generation who are now increasingly integral to both the economy and online culture of China.
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