Media spending set to grow 12.8% this year
Eight sectors likely to drive improvement
Media spending is expected to rebound to growth of 12.8% in 2022 as people are getting back to normal life after two years of the pandemic, says Media Intelligence Group (MI), a media planning and creative agency.
“Amid various challenges, including a surge in Omicron cases, the pandemic will become the endemic, which will enable travellers to arrive and people to go out and live a normal life, said MI president Pawat Ruangdejworachai.
He said MI forecast the media spending would grow 12.8% to reach 84.3 billion baht this year, supported by the majority of the population being fully vaccinated with two doses, while more than 30% of the population has received booster doses.
The Media Advertising Agency of Thailand expects the…
