CEO puts blame on sluggish economy
The rebound in the tourism industry and political parties’ campaign spending ahead of the general election are the factors driving media spending in Thailand this year, says Pawat Ruangdejworachai, chief executive of creative agency Media Intelligence Co.
Media spending is expected to grow at 5%, slowing from 7.6% last year because of a sluggish economy, he said.
The economy is expected to be boosted by election campaigns and related political activities with total spending estimated at…
