The Thai branch of global consultancy McKinsey & Company predicts that the three most impactful trends for Thailand over the next year will be generative artificial intelligence (AI), immersive technology, and climate technology. The prediction is a part of the company’s 2023 Tech Trends Outlook, which was published in July.
Gordon Candelin, senior expert and leader of McKinsey Design Southeast Asia at McKinsey & Company Thailand, emphasised the transformative potential of generative AI technology.
“This new entrant represents the next frontier of AI. About 75% of the total value potential of applying generative AI will be realised in four business functions, one of them being customer operations. Generative AI could increase productivity at a value of 30-45% of current function costs.”
While the use of generative AI technology is still in…
