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Friday, May 3, 2024

Mastercard Partners With Live Nation To Offer Exclusive Live Music Benefits And Experiences For Cardholders Around The World

  • Through priceless.com, millions of cardholders in 19 markets across Europe and Asia will gain exclusive access to presale tickets, premium seats and VIP experiences

  • The partnership will also support the Priceless Planet Coalition

Mastercard today announces its multi-year partnership with Live Nation, the world’s leading live entertainment company, acknowledging the significant role music plays in people’s lives. Music is a universal passion, with 78% of global live concert goers viewing music as a fundamental part of who they are1.

Now, Mastercard will connect over 100 million cardholders with their greatest passion – music – in new and thrilling ways, granting exclusive access to concert presale tickets, premium seats, and various unforgettable VIP experiences through priceless.com. This partnership will enhance the diversity of product benefits already…

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