MasterCard launches new campaign #Fall but don’t give up Let’s Tap & Go to support contactless spending (contactless) in everyday life Partnering with leading brands such as Burger King, Watsons, Koi The and Mega Bangna, offers special offers and discounts to MasterCard contactless cardholders. including other activities The campaign also reflects the fun and creative lifestyle of Thai people in challenging times through social distancing. with influencers to share their experiences to follow their dreams
Before the Covid Pandemic Consumers in Thailand are more prone to and prefer cashless spending. But the outbreak is a catalyst for more rapid digital spending. In the first three months of this year (2021), Mastercard saw more than 1 billion contactless spends compared to the same period in 2020, and also found a similar trend between India and Thailand. where contactless spending doubled in India and 4x in Thailand during the same period of the year.1
Eileen Chou, Country Manager for Thailand and Myanmar MasterCard said “According to the Mastercard New Payments Index, three-quarters of Thai consumers are increasingly adopting contactless payments. Especially used to buy food and daily necessities. Mastercard is committed to supporting convenient and safe payment in everyday life. including organizing activities with various brands to meet the needs of consumers with benefits attractive and priceless to cardholders.”
The campaign will run from today until November 30, with two popular online influencers, Mr. Got Jirayu Tantrakul and Khun Koi Aratchaporn Phokinpakorn, kicking off the campaign with a discussion on the Thai issue. with creative spending time in social distancing. Then, in the following weeks, Tik Tok fans will be able to enjoy new content. From over 30 content creators such as @BestKamsingg, @Kangg and @LG who will start the content trend. #Fall but don’t quit for fans to post stories #falling but not quitting yourself
And there are also popular youtubers. ‘The Crying Tiger’, which will collaborate with MasterCard to produce funny clips in the genre to introduce a good experience. From contactless spending to shopping during this period Whether it’s the benefits of contactless cleanliness and cybersecurity in online shopping.
“Campaign #falling but not giving up It’s about pursuing our dreams and encouraging each other to get through challenging times together. Wants to connect people to their invaluable dreams and intentions. Therefore, this campaign is a perfect match for MasterCard’s work. So it’s like what you said. MasterCard will stand with Thai people with strength and determination. Until the day when everyone can meet to share good stories. Let’s give each other,” said Ms. Shuu.
Campaign #falling but not giving up The following offers are available to consumers who choose to pay with contactless MasterCard debit or credit.
Win iPhone 12 when you tap to pay Tap & Go at Mega Bangna (Join to win 2 devices per week)
Watsons – Get 50 baht discount when purchasing products over 500 baht.
Koi The – Get 50 baht discount when you buy more than 100 baht.
Burger King – Get 60 baht discount on purchases over 250 baht.
In addition, to celebrate the campaign #Fall but don’t give up Let’s Tap & Go, Koi The will launch a new drink, SLT Honey Macchiato, with a refreshing lemon flavor. sweetness of honey and soft bubbles that add new flavors along with special activities and experiences that you are striving to do during this period
The post MasterCard launches new campaign Tap & Go appeared first on Thumbsup.
