Martine Ho of Sunnies Studios on how to build a thriving lifestyle empire

What is a trend you are most excited about right now?

MH: I wouldn’t call it a trend, but I feel strongly about inclusivity and representation in media. Historically, Southeast Asia has been underrepresented, especially in beauty. So it’s an exciting time to be part of a brand that is being recognised globally for representing the creativity and beauty of the Philippines. 

How is the 2023 consumer different from the 2013 consumer in terms of lifestyle practices? 

MH: The 2013 consumer was less discerning because they had limited options. The 2023 consumer is more conscious and aware. It’s up to brands to step it up and communicate their vision clearly and concisely and not be afraid of change. 

Are there exciting projects in the pipeline for Sunnies? 

MH: We just revamped our very first store in Glorietta—called The Sunnies Fun House—and it is our biggest store yet. We…