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Thursday, May 2, 2024

MarTech Thailand – Dusit International Technological Transformation

The group invests in the latest cloud-based ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and Data Management software to drive group-wide efficiency across its five business units (Hotels and Resorts, Hospitality Education, Food, Property Development, and Hospitality-Related Services) and leverage big data to create exceptional consumer experiences and identify new business opportunities in line with Dusit’s three-pronged strategy for balance, expansion, and diversification. 

Using the cloud-based software Dusit is implementing includes SAP S/4HANA, which includes centralised processes for everything from finance and accounting to inventory and purchasing on a single, unified ERP solution; Microsoft Azure, for secure data storage and management; and Cendyn, for efficient group-wide CRM. The new ERP system is now…

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