The Clubhouse app has become a newcomer of social media, enabling people to chat, exchange and share experiences. Even if a bit softened But the authors believe that Clubhouse will still be another social media function.
Because of the unique voice communication Can be connected in real time All audiences have the opportunity to immediately ask or share their experiences, making Clubhouse a marketing tool that brands can deploy.
Marketing through Clubhouse
Find people, rooms and clubs
Build a network from known users. And want to know Then choose to join rooms of interest and have topics relevant to your business. Set reminders and participate in chat rooms.
Increase the number of followers
Write a detailed profile that reflects your personality and your brand. Participate in chat rooms to communicate by delivering values such as sharing knowledge, sharing experiences. Exchange ideas To build relationships and increase the number of followers
Create a chat room and be a moderator.
Create chat rooms on points of interest. Conducted a program to take care of questions and answers of listeners and speakers. And summarize key points
6 things brands can benefit from Clubhouse
Viral is in trend
The clubhouse will send an alert to followers when you create a schedule. Or speaking in a chat room If there is a relevant and interesting topic Plus, having a large number of followers can really grab attention.
Relationship building
Communicating on business-related topics will enable us to get connections from those involved. And the follower network will also grow
Build awareness
Clubhouse is the app that everyone has a chance to have a say about. Not limited to small brands or big brands. Just press raise your hand to inquire, talk, or share your experience, it can create awareness among your listeners
Tell your brand story
Clubhouse is an app that communicates with each other by voice. Storytelling is therefore a key factor in building awareness and audience engagement in a chat room.
Customer Insight
Share your success stories and failed experiences. Exchange information with a group of customers To collect insights To develop further products and services of the brand
Get feedback from customers
The chat room is a place where you can experiment with ideas, new products, new campaigns and promotions. Which can hear feedback from consumers in real time
The origin
