Marketing 6.0: MAT reveals trends shaping customer behaviour and tech influence

Changes in customer expectations prompted by digital disruption and evolving consumer behaviour indicate that we are entering a new marketing era. Postmodern methodologies such as multiverse marketing – which fuses the physical and digital realms into a seamless buying experience – are at the forefront of Marketing 6.0, declared the Marketing Association of Thailand (MAT).

According to the association’s President, Buranin Rattanasombat, the combined effect of digital disruption, new-generation perspectives and a volatile economy is leading to a drastic shift in consumer behaviour. Traditional marketing strategies are increasingly proving insufficient in overcoming these challenges and addressing consumer needs.

In response to these changing times, Buranin revealed four prominent trends shaping the landscape of marketing: “personalised…