Over 600 marketing events in pipeline
The Mall Group Co, the operator of The Mall department stores, is poised to spend 2 billion baht on marketing initiatives from now until the end of next year with the aim of navigating and triumphing over the heightened level of competition, particularly in Eastern and Western Bangkok, where new retail ventures are emerging.
Voralak Tulaphorn, the company’s chief marketing officer, said 1 billion baht has been earmarked for the…
