Mall Group eyes return to e-commerce
Two new websites to launch next week
The Mall Group is set to return to digital commerce after 15 years by using its offline expertise to build a complete omnichannel experience under a three-year strategic roadmap.
Supaluck Umpujh, the company’s chairwoman, said the digital commerce strategy, which will target Thai shoppers will resume next Wednesday after the company had put online shopping on hold for over a decade due to unfavourable infrastructure and consumer behaviour.
The company will start afresh by launching two shopping websites — M Online and Gourmet Market Thailand — and also approach customers on…
