For over 25 years, Lululemon has expanded its product portfolio to cater to people with active lifestyles. A wide range of athletic apparel for yoga, running, training and hiking as well as tennis and golf are now available at its first store in Thailand at CentralWorld.
The Canadian company started with yoga wear that allows unrestricted movement when performing poses. Today, the Align collection designed for yoga features the weightless and buttery-soft Nulu fabric with sweat-wicking and four-way stretch.
Finding technical fabrics for other activities, Lululemon developed product experiences to solve unmet needs based on the “Science Of Feel” philosophy.
“There are two parts to the Science Of Feel. First, the functionality — how does a product perform? When you’re doing yoga you don’t want to feel anything. Accordingly, the Align pants give the Naked Sensation for…
