To deepen its connection with the local community, lululemon has named “Pob” Tripob Laoudom, co-owner of Iron Hive Gym, as its first Thailand Ambassador. Additionally, the brand will collaborate with leading fitness influencers Amanda Obdam, Miss Universe Thailand 2020, and “Ploy” Kunamas Pornpratharnwech, wellbeing advocate and owner of Polli’s Cafe. Together, they will engage communities and contribute to product testing and development. lululemon recently launched a new brand campaign, Get Into It, to underscores its dedication to providing Thai guests with community experiences that prioritize overall wellness, with a focus on its popular lululemon Align™ bottoms and the versatile ABC Pant featuring Utilitech™ Fabric, ensuring comfort, style, and four-way stretch for enhanced flexibility.
Market expansion is one of three key…
