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Friday, May 3, 2024

Loy Krathong to generate 6.1 billion baht: tourism authority

Loy Krathong is celebrated on the full moon night of the 12th lunar month and this year falls on November 27, when Thais will launch decorated floats or krathong onto waterbodies to pay respect to Phra Mae Khongkha, the Goddess of Water.

The festival is also celebrated with fireworks and, in certain parts of Thailand, the launching of lanterns into the sky.

TAT estimates that during the festival some 2.04 million Thais will travel to provinces that host big celebrations, such as Bangkok, Sukhothai, and Chiang Mai, bringing average hotel occupation rate to around 58%.

“However, people’s spending will not increase drastically from last year, as Thais are still cautious about laying out cash amidst the rising cost of living,” TAT governor Thapanee Kiatphaibool said.

A recent survey by the Tourism Council of Thailand (TCT) revealed that 40%…

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