Lotus transformed 31 branches nationwide Upgrade to Lifestyle Mall • Thumbsup

Lotus carpet expansion – Renovate 31 branches across Thailand, upgrade shopping center areas Shaking off the image of hypermarkets to a ‘lifestyle mall’ carrying famous brands – locals reinforce the army

“Benjawan Ongsri” Senior Director Lotus Shopping Center Area Management Division said that in the 2023 plan, an investment of 12,000 million baht was spent to open new branches. Renovation and expansion of existing branches, totaling 31 locations across the country. to a lifestyle mall model with an area of ​​approx. 30,000-40,000 square meters, as big as a medium-sized shopping center in order to meet the needs of customers of a greater age will start to see from 2024-2025

For 31 branches, about 7 new branches are being built in tourist provinces or major cities in the third quarter, starting construction in Yala province. It is due to be completed in the second quarter of next year, while the other 24 branches are expanding more areas in existing branches with potential.

There are already 4 branches that are clear: Pak Chong, Udon Thani, Phatthanakan, Ekkamai-Ramintra. Will expand the original area of ​​5,000-7,000 square meters to 30,000 square meters, the rest is renovated, such as Bang Kapi, including the Lat Phrao branch near the BTS that is considering the layout All will be completed by 2024-2025.

“We will transform from an ordinary Lotus hypermarket. Become more of a smart community center last year Start adjusting the format to add more restaurants. expand more space This year, there is a new model added, Lotus’s Privé (Lotus Privé) Charoennakorn in ICS Shopping Center and on August 1, we will launch the Lotus’s Eatery model, measuring 1,500 square meters, a center for all types of food that is modern, delicious, easy to access, has service robots and is Cashless (cashless),” Benjawan said.

along with revealing strategies to push Lotus into a new look, focusing on 4 aspects

1. food hub and restaurant to have a variety matches customer groups of each location, for example, increasing the proportion of restaurants from 20% to 60%, having more famous shops, local shops
2. lifestyle center It is a center to support community life. Do not have to use other products or services such as adding a hair salon, manicure, health, dance, music teaching, green space. pet zone
3. smart life solution Focus on IT products Get the new trend Including modern services such as EV charging points
4. modern design by renovating, adjusting the center with new designs to be modern and suitable for the lifestyles of all ages

By the end of this year, Lotus will have a total of over 2,300 branches, divided into over 200 hypermarkets, over 200 supermarkets and 1,900 mini-supermarkets (Lotus Go Fresh).