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‘Lotus Money Plus’ joins forces with ‘MasterCard’ to launch “Lotus Platinum Credit Card” to re-brand to penetrate Gen Y market

Mr. Nick Smart, President of Lotus Money Plus, a leading credit card and personal loan service provider, said, “On the occasion of Lotus Money Plus, it has made a big brand image adjustment. by changing the name and logo Ready to step into a new chapter in all financial services Both credit cards and loans under the concept of “Plus happiness, every value”, Lotus Money Plus is preparing to penetrate the credit card market in a big way.

by partnering with MasterCard The global leader in payment technology launches the “Lotus Platinum Credit Card” to expand its customer base. It focuses on the market of Gen Y, 25-35 years of age, working with modern lifestyles, smart use, looking for value for money. with the advantages of the card that offers valuable benefits Easy to use in everyday life, for example, receive cash coupons up to 3.5% at Lotus, receive cash back up to 3% at Esso gas stations, pay 0% installments for all products for 3 months at all Lotus stores through the UCHOOSE app, etc. Ready to give convenience Safe to spend with contactless technology. Tap to pay without contact. which should answer the lifestyle of the target group very well.”

for the launch New customers who apply for Lotus Platinum credit card from 1 April – 30 June 2022 and have been approved. Will receive a return of up to 15% when spending at Lotus or Lotus shop online for 3 billing cycles for accumulated spending of not more than 15,000 baht.

The company will send a new card with a card activation promotion. Get up to 10% cash back on Tap & Go purchases at any store. Or tied to various leading e-wallets such as True Money Wallet, ShopeePay and Rabbit Line Pay at a minimum of 800 baht per time. And get cash back up to 8% at Esso gas stations when spending 800 baht or more per time on Saturday – Sunday. The conditions are as specified by the company.

Ms. Eileen Chou, Country Manager for Thailand and Myanmar MasterCard said, “Mastercard is delighted to partner with Lotus Money Plus to help consumers access more contactless payment options in Thailand. especially to match the lifestyle of today’s Thai people who want digital convenience first.

MasterCard has a network in more than 210 countries and works with our key partners to develop a secure, seamless and rewarding payment experience for users. in a world of payments both in-store and online.”

Mr. Nick Smart added, “Lotus Money Plus expects this card benefit to be more worthwhile and more diverse. will meet the needs of our target customers very well As can be seen from the spending behavior of our credit card customers in the past year, it was found that the top 5 spending categories were 1. Supermarkets 2. Gas Stations 3. Insurance 4. Shopping 5. Decorations Home shows that our customers are a group of people who appreciate the value of everyday spending.

In addition, in order to communicate the brand image of ‘Lotus Money Plus’ and the special benefits of the Lotus Platinum Credit Card, Lotus Money Plus has invested over 100 million baht in marketing budget to create brand communication campaigns through both online and offline media, media Out-of-home advertising, social media, website and Facebook Lotus Money Plus.

It was honored by Eye-Kamonnet Ruangsri, a new generation of actors with modern lifestyles. Come and join us in communicating the benefits of the Lotus credit card through all communication channels, both offline and online campaigns. which will be gradually launched from the second quarter of this year onwards. including the outstanding benefits of this new credit card This will help expand the credit card customer base of Lotus Money Plus. The company aims to increase the number of new card applications by more than 80%, and the card spending growth of 12%.”

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