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Friday, May 3, 2024

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Jimmy Choo adds jewellery to its accessory line-up

Jimmy Choo’s creative director since 1996, Sandra Choi writes a new chapter for the London-based brand by adding jewellery to its portfolio of luxury accessories.

“It felt like the perfect time to launch this collection, our shoes and bags are often seen as items of jewellery that adorn the feet, wrists and hands and the jewellery collection is a natural extension of this,” said Choi, niece of couture shoemaker Jimmy Choo.

As Choo’s protégé, she learned the art of shoemaking from designing and cutting patterns to stitching and fitting. Over the years,…

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