The apparel and sports equipment business It is considered another business that has a low cost. can be operated easily Especially during the competition, the more the trend is good. Even in 2021, there will be an Olympic competition where business brands are not very popular.
with the anti-competitive factor of the Japanese population itself including the condition of infection with COVID-19 that is still spreading Make marketers think that people may not want to spend. But for some families who have to work at home or work from home. still need new content More than just news or dramas that are published regularly
‘Athletes’ uniforms ignite the Olympic trend
Even those who do not watch the screen or follow sports through AIS PLAY will be able to access the content of sports events through social media. Of course, the dress of the athletes. become one of the hot trends that ignites the trend for Grand Sport It is necessary to allow the Thai national team athletes to change to wear other brands of shirts to compete.
Many of the pictures of the competition that pointed out athletes were given new shirts to compete in. It is because the dress “affects” the ability to compete clearly, whether it is a picture of a badminton match of Nong May Ratchanok Inthanon, where the size of the shirt is “bigger” than the size of the athlete. make the movement unnatural Even in the end, Little May was able to win. but clearly affects the eyes of the audience
Although the next round of competition will see Nong May. Changed to wearing sportswear brand Yonex, a Japanese sports goods manufacturer. But it definitely affects the contract that the association has made with the brand.
The retreat of the brand creates a good trend.
that brand retreat is the way Yonex Bring your own shirts for athletes to wear without showing your brand. Even sports fans know that this design is a product of any brand. But if you are a fan of Nong May who has been following for a long time You can see that she has been wearing this brand for a long time, since 2010 in many competitions.
On the Grand Sport itself While it has not made any clear statements or acknowledges whether or not it allows “cross-branding”, it has posted images of all sporting events. until the picture of Nong May There are many comments to express gratitude, whichadmin pageHe posted a response to some of the comments saying, “Grand Sport will bring every comment. to further develop and improve it.” which is the same sentence in many comments
Why Grand Sport got this deal?
One must admit that Grandsport is one of the major Thai sports apparel and equipment manufacturers that has been established since 1961 and is said to have existed for more than 60 years and is a sponsor of sportswear. with the Thai national team athletes in the Olympics four times.
For this Olympics It is one of 11 international sporting events contracted between 2017-2020 with the Olympic Committee of Thailand. Signed a contract worth 181 million baht, divided into cash, 1.5 million baht per year, and the rest is the value of the clothes worn in training and international sports competitions.
which the acquisition of this right makesGrand SportWith income in 2020 at 762 million baht, profit of 23 million baht, but the income is considered to have decreased because of the Covid-19 problem.
Overall, the sports apparel business has survived.
However, the clothing or fashion business still has a good opportunity to grow. Even during the epidemic of COVID-19, people will reduce their spending on clothing. cosmetics or jewelry But for some people who still love beauty or love some brands. still have some spending because of the fashion products It is a product that can be used for a long time
With the situation of the spread of COVID-19 Makes information about the sports business and income of Nov. In 2019, it was found that there are businesses with registered capital worth 563.25 million baht (Jan.-Nov. 2019). The nationalities with the highest investments are the Netherlands at 2,082.85 million baht, Japan 1,329.27 million baht and Taiwan 641.71 million baht. The apparel and sporting equipment business is growing every year. in line with health-loving trends, running events, sports fashion trends Make this business grow well.
Although the period 2020-2021 is the year of the covid-19 epidemic. make various competitions Had to stop and many sports activities had to be canceled halfway. But the emergence of the Olympics in Japan this time. It should be one of the colors that will help all nations return to their victorious spirits. and alleviate the suffering in the mind
Source: brand inside, business nation, Department of Business Development
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