For her summer 2023 collection, one-time ‘Teddy Bear Girl’ Disaya Sorakraikitikul gets a little less cuddly
published : 13 Apr 2023 at 04:00
Though intent on taking a new direction, Disaya Sorakraikitikul revisited London for the rebranding of her eponymous brand.
Nicola Neri and Daisy Walker worked on the visuals to portray the new Disaya woman.
“I’d been thinking of launching my own brand ever since studying at Central Saint Martins. So we went back to the origin for a fresh restart in London, which I consider my second home,” said Disaya.
The rebranding, notably, includes a new logo evoking the head of a teddy bear.
In fact, Disaya was dubbed the “Teddy…
