Livestream shopping, where live video connects buyers and sellers in real-time, wherever they are, has exploded in popularity in Asia Pacific. As part of The Drum’s Retail Deep Dive, we explore who is doing it best and what exactly western brands and media agencies need to know as the trend spreads across the globe.
Livestream shopping has become a massive trend in Asia Pacific because it allows retailers to be placed in front of a vast online audience while enabling them to reach out to consumers on a much more personalized note. At the same time, it presents a medium for brands to interact with new customers in real-time and increase genuine engagement.
Pioneered by China in the last few years, China’s livestreaming market is expected to yield more than $60bn dollars in 2021, as compared to the expected $6bn in the US market.
Around the region, social commerce accounted for…
