▪︎ “Chada” (headdress) and Thai national costume
Another hidden item in her “Lalisa” music VDO. The costumes speak for themselves when she wears them.
The Lisa effect has been contagious, spreading even abroad. She was selected as the brand ambassador of luxury brands such as Céline, Bvlgari, and Mac Cosmetics (the first-ever female K-pop idol to be the global brand ambassador for the popular luxury makeup line).
Amongst these brands, Céline was the most widely sought after by Thai fans.
Epoch-making
Lisa’s musical talent speak for itself, through the records she has set and the honours that have come her way.
● Lisa now boasts eight officially recognised Guinness World Records, solidifying her status as the most significant solo K-pop artist in history with global recognition. According to Guinness World Records: “2023 was a monumental year for K-pop, starting with three records set by Lisa in January. She became the first solo K-pop winner at the MTV Video Music Awards, the first solo K-pop winner at the MTV Europe Music Awards and also set the record for the most Instagram followers for a K-pop artist.”
● Her solo track “Lalisa”, further etched her name in history by becoming the first K-pop number to surpass 1 billion streams on Spotify.
● She was the only Thai amongst her South Korean “Blackpink” band mates to meet King Charles and receive the honorary Member of the Order of the British Empire, in recognition of the band’s role as COP26 Advocates for the COP26 Summit in Glasgow in 2021. Lisa and her Blackpink band also attended a state banquet at Buckingham, hosted by the king and queen of Britain.
Looking back at 2023 and beyond, it’s crystal clear that Lisa has been a truly worthy ambassador for the Land of Smiles. Her continuous promotion of Thailand has been a subtle yet potent influence, tapping into the seamless, rapid, and extensive reach of social media.
She has showcased Thai culture, and her contributions to the economy are undeniable.
The Nation wishes her all the best and looks forward to seeing more of the Lisa effect in the coming years.
