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Wednesday, May 8, 2024

Lion to expand into pet market

Mr Boonyarit says the move into pet food should make a significant contribution to the firm’s sales.

Lion Corporation Thailand, a manufacturer of consumer goods including Pao detergent, Kodomo baby powder and Shokubutsu oral care, is expanding into the country’s 40-billion-baht pet market.

President Boonyarit Mahamontri said the company is scheduled to introduce products for dogs at the 27th Saha Group Fair, which is scheduled from June 29 to July 2 at Bitec Bang Na.

While the company has not finalised the name for its new pet food brand, it will initially import dog food from Japan for a six-month period.

Lion Corporation wants to either hire original equipment manufacturers in Thailand to produce its pet food or invest in its…

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