Japanese beauty care brand Shokubutsu Monogatari is hitting all of the three R’s—Reduce. Reuse. Recycle.—with a new 100% recyclable pouch construction for its shower cream refills in Thailand. Shokubutsu Monogatari is a brand of Lion Corp., a Japanese multinational manufacturer of detergent, soap, medications, oral hygiene products, and other toiletries, whose corporate commitment includes, “Supporting cleanliness, health, and comfort, while protecting our global environment.”
“Lion has always been committed to developing sustainable projects and packaging,” says Lion (Thailand) SPC Business Executive Manager Somsak Srisaardrak. “This is in line with the shifting needs of consumers, as they become increasingly interested in environmentally friendly products.”
In 2019/2020, Lion approached Dow Thailand Group “to not only address consumer needs but also reduce…
