Social commerce is expected to make up 70% of Thailand’s e-commerce market value within three years, up from 62% at present, driven by the rise of online sellers amid the pandemic, says Line Thailand.
To ride the wave of the social commerce boom, Thailand’s most popular messaging app Line has vowed to usher in new features for vertical sectors for customer engagement.
“Thailand is the first country where 80% of the population is engaged with social media with the time spent standing at 2.48 hours a day. The country has the third largest number of internet users in the world,” said Lertad Supadhiloke, head of e-commerce of Line Thailand.
He was speaking during a press briefing as part of Line’s three-day virtual conference –…
