Social commerce platform Line Shopping targets 150% growth in the number of participating shops and a rise of 200% in gross merchandise value (GMV) this year, thanks to dynamic growth activities connected to social commerce, which now accounts for 61% of total e-commerce value.
At the end of 2021, Line Shopping had 370,000 shops on its platform and booked 5.3 billion baht in GMV.
To bolster engagement with the platform, Line on Tuesday unveiled its new vision, called “Liberty to win”, aiming at unlocking all limitations for online shop owners to bring about sustainable success.
Lertad Supadhiloke, head of…
