LINE Thailand opens data on LINE usage behavior for the work of Thai people. Indicates the impact of the population structure moving towards an aging society resulting in working age Especially the Gen Y group (Gen Y) has become an important group. who have to bear the burden of driving the Thai economy and society in many dimensions
Mr. Norasit Sithiwetwichit Deputy Chief Operating Officer LINE Thailand said, “It is well known that Thailand has entered an aging society. And there is a tendency to increase in the future. That means that the population entering the working age will be greatly reduced. This may result in the slowdown or recession of the economy.
for Thailand At present, it is seen that Gen Y (28-42 years old) is the main force in working age. With the ability to use technology to create added value that can drive the economy further, Gen Y is considered an important force in an aging society. And this is an opportunity for Thailand at a time when the workforce is dwindling. We should speed up support. To jointly create growth and drive the country’s economy further.”
Reveal Gen Y behaviors to drive the Thai economy through chat.
- 82% of Gen Y use Group Chat on LINE for work and use LINE Call at the same time.
- 88% of Gen Y uses LINE on a computer. It reflects the use of LINE for work.
- Gen Y are the group who spend the longest time on LINE, about 100 minutes a day.
- Gen Y are the group that spends the most on LINE, with twice as much spending and shopping on LINE than other generations.
- 8 a.m. to noon of Monday to Friday This is the time when LINE Official Account (LINE OA) is used the most, with more than 60% of Gen Y using it.
- 10 a.m. to 8 p.m. is the time when LINE OpenChat is used the most, with more than 70% of Gen Y using it.
