Small and medium-sized enterprises (SMEs) have been pivoting towards digital platforms to reach out to customers online, with the number of Line Official Account (Line OA) subscribers jumping 25% to 5 million last year, according to Line Thailand.
Line OA is designed to allow businesses or companies to communicate with customers and promote business events and activities.
“SMEs have become the main users of Line OA. They accounted for 90% of the total 5 million Line OA holders in 2021,” Sakulrat Tanyongsiri, SME business director of Line Thailand, said at a virtual news briefing.
A total of 1 million new Line OA subscribers were added last year, up 25% from a year before.
The pandemic has forced…
