Line Man Wongnai and Line Thailand tap into booming Thai e-payment market

Tech giants Line Man Wongnai and Line Thailand recently revealed plans to expand their businesses by capitalising on the rising e-payment market within their business ecosystem. They officially announced last month their successful joint acquisition of shares in Rabbit Line Pay Co (RLP) from previous shareholders, RabbitPay System Co and Advanced mPAY Co. This crucial transaction has allowed Line Man Wongnai to emerge as the majority shareholder of RLP.

With Thailand’s e-payment volume seeing a significant increase in 2022, rising to 28 billion transactions from 20 billion transactions in the previous year, the companies are looking to harness this growth. The value of e-payments also jumped from 39 billion baht in January 2022 to 46.6 billion baht (US$1.3 billion) by December of the same year, according to the Bank of Thailand.

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