SINGAPORE — A Kuala Lumpur-based e-commerce startup is knocking on the doors of Southeast Asia’s “superapp” providers in a bid to make itself part of tens of millions of mobile users’ everyday lives.
iPrice Group, a cost-comparison platform that disclosed financial backing of $10 million from its Series B fundraiser earlier this year, is using its resources to chase partnerships with the superapps via an online shopping vertical, co-founder and Executive Vice Chairman David Chmelar told Nikkei Asia in an interview.
The term “superapp” is often used to refer to two of Southeast Asia’s largest unicorns, Singapore-based Grab and Indonesian rival Gojek, both of which are known for their ride-hailing services but also offer food deliveries, payments and a wide assortment of other services.
“For them,” Chmelar said, “we could serve as a great additional source of income. … What they are…
