“Lill” reveals the behavior of homebuyers has changed. Turning to more information via social media After found that more than 60% of customers visit the project from online.
Mr. Churat Chakarakul, Managing Director of Lalil Property Public Company Limited or Lilil revealed that although the overall situation of Thailand each year has changed, however, But the search for housing that meets the needs is still common in all situations. As data from the Google Year in Search 2021 report, which delves into Thai real estate trends through search for information on various aspects of housing in the past year. It shows that today consumers are increasingly entering a single society. Judging from the reasons for buying a new home, over 73% wanted privacy and wanted to be separated from their larger family. to prepare to expand the family in the future More importantly, 95% of property buyers in Thailand use online channels to find information about a product or service before making a purchase.
“Due to the changing behavior of consumers, the company has developed a channel to search for housing project information via social media on all platforms At present, it is found that the Company’s access to information Most of them occur through Facebook and google search, respectively,” Mr. Churat Chakarakul said, adding that the overview of channels that consumers use to search for house information of the Company at present, with popular search queries still It’s a house, location and price.
Mr Churat said Collecting data and analyzing in-depth information about consumers in the online world allows Lalill to reach their true needs. and develop the overall picture of communication via social media to consumers to meet more needs so that every time customers look for a home, Lalin Property will always be one of the top choices in the minds of consumers And what is undeniable in today’s highly competitive digital era. is to attract the attention of consumers through various content formats to meet the target group Our company has made content in various channels such as Website, Facebook, Instagram, Youtube, Tiktok, etc., by choosing a presentation style in accordance with the target group. and meet the needs of today’s customers It can also help with online sales techniques and create good brand recognition. “Using consumer demand data to develop housing projects to meet the highest consumer needs is our main goal. At present, the advantages of Lalil Property In the eyes of consumers is a design that is unique and beautiful. and functions or living space in the home that are compared to the value per square meter Considered to be one of the best value brands on the market. In addition, with the current economic situation, we have also developed a team to advise consumers to understand and prepare every step of applying for a loan from a commercial bank. The synergistic action that both fulfills project requirements and builds financial readiness has greatly contributed to consumers. The company also realizes and attaches importance to the protection of personal information of customers. It has strictly adhered to the respect of the right to privacy. To make it easier and more convenient for customers to buy a house
“Because we believe that the most important thing in communicating with the target audience on the online world is that It can help increase the chances of consumer interest and develop more into real buyers. “Strategic online marketing has resulted in today’s Lalil Property The number of interested visitors to the project coming from online channels increased to 60% from 50% last year. and also set goals to increase continuously every year to be in line with consumer trends that are transitioning to living on a fully digital platform,” said Mr. Churat.
