We all have been living with covids for 1 year and 6 months. Since the disease was first identified in December 2019 in Wuhan. Then it spread to all regions of the world. in the covid situation I believe that some people’s lives are ‘Ring’, others are ‘Ring’, right? Many analysts Different sects come out to give opinions on various dimensions, including society, economy, culture, politics, governance, and even daily life. For me, it’s the time to be honest. That in the first period in the past year, it was ‘Ring’ doing business and suddenly found COVIDSRUPTION which is even heavier than Digital Disruption

I said it was heavier. because like myself Working life has grown from working that is digital already. I have been living with the changing trend all the time, so I understand how digital changes people’s lives. still able to cope And have fun with it. Or if any technology that I haven’t been very clear about. Still lucky to have friends around, still asking each other how each technology works. How do we use it? So I kept writing about these things until the last 5 years I came here when I came in the consulting business. My life is about doing, doing, doing, doing, doing, and doing, which is mostly digital communication. Like me and my friends wrote 10 yearsand that’s it

But when the covid comes here, whoever is not able to keep up

It was the first time in our lives… that we have to deal with the severe global epidemic

It was the first time in our lives… that we have to work from home to make people around us and ourselves safe

For the first time in our lifetimes… that we have to see people around us infected or even two people died one by one

From all these events, it made me think about start with why like Simon Sinek He said that we should know that Why do we do what we are doing? Writing stories in thumbsup is the same. If I were to write something I also wanted to write to make it useful for people’s lives. I don’t want to write just to let people know and understand Digital Trends like I used to. Because really, today Digital, it has become normal. Or as they say, the New Normal is gone.

But in the digital world

• No matter how much we know Automation, if we can’t use it to make people’s lives better. would be useless
• No matter how much we talk about data and AI, it’s useless. If people’s lives can’t be better
• No matter how good we are at Boost ad, if we can’t make people’s lives better. would be useless
• No matter how good we are at content making, we are hopeless if our content doesn’t make people’s lives better at all.
• How much can we sell? It’s only if the business we do doesn’t make people’s lives any better.

so i think In addition to just making money We live in the era we want.Business that is good, sustainable and resilient to changewith

may sound ideal But Covid has changed the way I think. So I thought that from now on, if I were to write anything I would like to write what I think is useful. I would like to write about things that make people’s lives better, easier, or at the very least. It must not hurt anyone. It is still a business related matter. It’s still about technology. But the dimension that I will bring up to talk to you more isbusiness and technology and sustainability that will have a positive impact on people’s lives

Why are you talking about people’s lives? and sustainability to emerge?

from the report of IndustryWeek It states that 54% of organizations worldwide are already in the process of Digital Transformation and 58% are in the process of transformation. and a focus on customer experience from tech support. It is related to Customer Experience that requires companies to look at building more Empathy in order to drive to the next level of business transformation.

in the article of The Enterprises Project I see that Empathy or caring for people is important. because if we understand the customer As well as our own employees, we will have insights that can be used to improve our products and services to be more efficient. Take it to adjust for us to better serve our customers.

or simply say It’s both ‘people’ and ‘technology’. for example we are a shop We should pay more attention to the way humans interact with our ecommerce sales platform. So we have to adjust the UX, UI to make it easy to use. (Or to think of it as a non-UI Commerce, can be ordered through voice at all) The system and various processes The back of the house will have to make people’s lives easier, delivery faster, and all of this is beyond the use of technology for Brand Communication. alone

in addition to foreign trends Let’s go back to the Thai context.

I came across an interesting article from the Bank of Thailand by Dr. Veerathai Santiprabhob, Governor of the Bank of Thailand. you have mentionedHow is Thai business adapting? amid the changing trend of the world It is divided into 4 topics:

• technology
• production chain
• global warming
• change in population structure

technology

Dr. Wiratai said that from the past 2-3 years, there has been a promotion of electronic payment systems or e-payments, so Thai people do not have to pay fees for transferring money between banks. But digital transactions reflect people’s lifestyles and spending habits. Currently, financial institutions are starting to talk about the risk analysis of loan applicants based on phone usage data and electronic transactions. for credit consideration Which started with the issue of data privacy involved, including the security of personal information.
final conclusion Still talking about encouraging people to accelerate adaptation. Embrace the digital transformation

The first is that the technology is changing very fast, the efficiency is much higher. Can answer a variety of problems at a much lower cost, for example, digital technology makes shopping and financial transactions on smartphones. Platform technology that mediates between buyers and sellers creates a sharing economy. Businesses don’t have to own their own resources. In addition, there are many technologies that are changing the way businesses do business in the world. Whether it’s 3D printing, Artificial Intelligence (AI), machine learning or biotechnology. There is no business that will not benefit and the impact of technology is ever changing faster.

supply chain

When automation and robots can do most of the work for people As a result, many businesses that originally distributed their production processes to many locations around the world. Move back to produce in the region (More regionalization) or pull back to produce in the destination country (onshoring) to meet market demand faster. change in this aspect This is very important because Thailand is an open economy that relies on exports and the Thai industrial sector is part of the world’s supply chain. intellectual property or after-sales service Service activities help differentiate products, giving businesses the power to negotiate on pricing.

global warming

In 2019, some areas in Thailand experienced both severe droughts and flash floods at the same time. Clean water will be a scarcity thing in the future. These are direct risks to business and affect the world. There are also indirect risks that may result from new rules and society’s expectations of business standards to be taken into account. environment We also noticed that polls from different schools of thought confirmed similar opinions. It is said that the new generation has started to value brands that benefit the world. And sustainability factor is one of the important things to consider when choosing a brand’s products and services. To be a good business in this era, it is inevitable to create sustainability.

change in population structure

In 2035, we will be the first developing country in the world to enter a hyper-aged society1, where there will be more elderly people and fewer working age people. The shifting workforce structure makes running a traditional, labor-intensive business may no longer be appropriate. The market structure and consumption of the people will also change a lot.

– – – – –

From all the information given here I just want to say The digital business stories we’ve been featured in thumbsup editors for the past 10 years, we will continue to do. But the way we will proceed from now on There will be more people involved. because in the end No matter how much we make technology to be effective for business. We do it for happiness. Sustainability of people is good. We therefore want to see a business that is good, sustainable and resilient to change.

Thank you for following me all the time.

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