Levi Strauss & Co. (LS&Co.) is expanding its retail presence in Asia following positive traction in the region. The heritage denim brand company announced plans to launch new Levi’s stores and update existing ones throughout the East Asia Pacific region including locations in Japan, Australia, Indonesia, Singapore, Malaysia and Thailand. Within the first half of 2022 alone, it will open more than 100 locations in Thailand.
“Thailand is an important market for us, and Levi’s is recognized as the No. 1 jeans brand here,” said Sameer Koul, LS&Co. general manager, Southeast Asia. “Through digital innovation, we are reshaping brand experiences for a younger generation of style-conscious consumers, and we will stay true to our values by placing people at the heart of our business and by being an advocate for positive change through responsible practices.”
Levi’s…
