Leveling Up Retail Future – WWD

In the wake of recording-setting revenue growth for 2022 primarily driven by luxury sales, Siam Paragon, Bangkok, Thailand, announced a transformation project that not only elevates the renowned “global landmark in the heart of Bangkok,” but also re-imagines what defines a world-class destination.

The project is expected to take 18 months and has a target completion data of mid-2024.

The project is designed “to meet all the lifestyle needs of the future” while reinforcing Siam Paragon’s position as one of the most-visited destinations in the world. The USD 88.6 million         (3-billion-baht) investment project “will seamlessly bridge the physical world, the digital world, and the Metaverse to present the incredible and exciting lifestyles of the future,” said Siam Piwat Co., in a statement adding that the project will be guided by five pillars, or…