Leica celebrates photographers with an eye for the ethereal
published : 15 Feb 2021 at 04:30
Leica, the lauded German manufacturer of photographic equipment, has launched its first brand campaign in a decade to celebrate the commitment of photographers who bear witness to the world.
Titled “The World Deserves Witnesses”, the international advertising campaign pays homage to all those who use their Leica camera to document the beauty and poetry of the world.
It also celebrates those who…
