Ms Chan showcasing Lee Kum Kee products at the recent Thaifex – Anuga Asia 2023 event at Impact Muang Thong Thani.
Lee Kum Kee Sauce Group, a manufacturer of Asian sauces and seasoning for 135 years, is in talks with partners in Thailand to enter the country’s ready-to-eat food market in a few years.
During a recent visit to Thailand, Cheryl Chan, the regional marketing director of Mahsuri Dagang Sdn Bhd (Lee Kum Kee’s company name), said the company is studying the feasibility of developing its ready-to-eat product line in collaboration with partners in the country.
The ready-to-eat food category presents significant growth opportunities as it caters to the needs of busy customers who prefer convenience in their daily lives….
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