Ms Thanida, left, Melissa Yunibhand, Lazada Thailand’s chief finance officer, right, and Aaron Goh, chief customer officer, launch the firm’s Surprise Birthday Sale.
E-commerce giants Lazada and Shopee are locked in a fierce battle to stimulate online shopping demand and attract new buyers embarking on the platforms amid an economic stalemate while the season of festive sales is just around the corner.
Thailand’s e-commerce surged 81% year-on-year to 294 billion baht in 2020, according to a report commissioned by Google, Temasek and Bain & Company.
“Thailand’s e-commerce continues to grow even in the pandemic due to the rise of new digital consumers. Online shopping has become a new habit for…
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