Lazada sets out long-term business plan
E-commerce operator is hoping to break even or make a profit within three years
E-commerce operator Lazada has pledged to raise seller and buyer experiences on its platform and boost its ecosystem to ensure long-term business sustainability, while aiming to break even or make a profit over the next three years.
James Dong, chief executive of Lazada Thailand and Vietnam, said Lazada had enjoyed strong growth over the past year and a half, driven by the pandemic.
“We have grown at a high double-digit rate with some quarters at triple-digit growth,” said Mr Dong, attributing the growth to the shift in consumer demand towards…
