Lazada makes moves to invigorate sales
Mobile app ranks fifth most used
E-commerce giant Lazada has vowed to amplify its investment in key marketing campaigns and roll out a series of new solutions, including a cross-store platform promotion tool this year to spur customer spending amid the pandemic.
According to mobile data and analytics platform App Annie, Lazada saw 26 million active users in December last year, with its key rival Shopee closing in with almost 25 million users.
In terms of top mobile app usage in Thailand last year, Lazada ranked fifth, with Shopee at sixth.
“This year, Lazada will continue its investment, particularly in marketing for major…
