Ms Melissa, right, promotes Lazada’s 11:11 sales event.
Lazada Thailand wants to focus on gamification to increase user stickiness on its platform, aiming to continue its growth momentum.
The company also introduced new features to attract high spenders to ensure sustainable growth.
The moves aim to capitalise on e-commerce growth in Thailand, which is expected to be in the top five globally with a 16% gain in 2023, according to eMarketer.
Singapore-based venture builder Momentum Works reported Thailand’s e-commerce gross merchandise value (GMV) in 2022 was US$14.4 billion, with Shopee claiming a 56% market share,…
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