Lazada committed to ‘mega’ campaigns

E-commerce platform Lazada is committed to investing in its “mega shopping campaigns” to stimulate purchases amid economic headwinds, while pursuing offline entertainment activities to engage with high-spending groups, particularly Gen Z.

According to the firm, Thailand’s online business-to-customer (B2C) segment is expected to make up 16% of the total retail market by 2025, up from 8% at present.

Lazada is the Southeast Asian e-commerce arm of Chinese multinational tech firm Alibaba Group Holding, which conducts its biggest shopping event annually on Nov 11 to mark China’s informal Singles’ Day.

“With support from Alibaba, we will continue to invest cautiously to stimulate the economy and support sellers on the platform, including offering a bigger budget for the 11.11 mega…