We want to be “customer obsessed” rather than “competition obsessed”, according to the priority outlined by Lazada Thailand chief executive Werapong Goo.
“Lazada has been around for an amazing 11 years and we look forward to the next decade. We have always pursued growth at our own pace, which has enabled us to weather industry headwinds and continue to steadily accelerate the advancement of e-commerce in Thailand,” he said.
The Bangkok Post sat down with Mr Werapong ahead of the company’s 11th anniversary, who shared his strategies for Lazada Thailand and his outlook on the e-commerce sector.
Thailand’s e-commerce sector is…
