Siam Kubota reveals revenue growth of 30% in the year 20, confident that the agricultural machinery market in the year 65 will continue to grow, prepares to develop products in response to modern agricultural trends, Smart Farm, focusing on personalized marketing to enhance service levels along with sustainable development of the organization and launching a new communication campaign “Renew your Agri-life together, stepping into a new agricultural life together”
Mr. Takanobu Asuma, President Siam Kubota Corporation Company Limited revealed that in the past year Overview of the Thai agricultural machinery market expands by 22%.
The positive factor comes from the weather conditions and sufficient rainfall for cultivation. As a result, the operating results of Siam Kubota in 2021 increased to a total value of 69 billion baht, an increase of approximately 30% from the year 2020.
In addition, the growth from migrant workers returned to the agricultural sector to extend the family’s farming. causing a need to buy more machines for use which the main product is tractor group and combine harvesters including large groups of farmers who have more government support At the same time, prices of agricultural crops remained favorable.
For the year 2022, Siam Kubota has set a revenue target of 63 billion baht because in 2021 it was found to be driven by the Covid-19 situation. Government budget to support the use of technology to increase farming efficiency through large-scale agricultural projects including the increase in exports of goods
However, it is expected that this year’s sales will continue to grow at the same level as the target, compared to 2020 due to the trend of the agricultural sector that is still in the interest of farmers and entrepreneurs.
Siam Kubota believes that 2022 will be the trend of modern agriculture, Smart Farm, so we join forces with SCG and Kubota Corporation. Japan Established “Agriculture Inno KasetInno” to provide integrated agricultural solutions. by bringing the knowledge of plants Agricultural machinery and modern IoT systems to make agriculture go beyond the boundaries into possibilities for everyone.
Mrs. Waraporn Osathaphan, Senior Executive Vice President, revealed that Thailand’s agricultural economy in the past year has been affected by the Covid-19 epidemic. But exports of agricultural commodities are showing signs of improvement.
In 2022, the agricultural machinery market is likely to continue to grow with the global trend in food security (Food Security) that has a constant demand for quality agricultural products and food which farmers will turn to use machines to replace labour. more which will benefit Kubota’s business
At the same time, Siam Kubota continues to move forward with the KUBOTA On Your Side project that helps and cooperates with various sectors during the Covid-19 crisis. Or even the Zero Burn project. Agriculture without burning. to continuously reduce PM 2.5 pollution and environmental problems
This is a step towards becoming a world-class brand that does not take into account only business operations. but also attaches importance to social care through ESG policies that focus on 3 dimensions:
- environmental (Environment) brings technology to combine knowledge Help reduce costs, increase productivity, increase farming efficiency that does not harm the environment. under the Kubota Farm project and burn-free agriculture
- Social (Social) through CSR activities that help society as well as to promote and develop agricultural community enterprises for sustainable income It covers an area of 27,000 rai and has more than 1,700 farmers under the project.
- Governance is a reliable organization. transparent management and have good governance This is to help drive Thai farmers to have a sustainable well-being by using technology and reducing the use of resources.
On the side of the campaign “Renew your Agri-life together, step into a new agricultural life together” aims to communicate the brand as a leader in agricultural innovation that reaches everyone’s heart, including farmers, the new generation. and urban people interested in agriculture to create a turning point By bringing innovation that is ready to take people across the world of farming in a new way. that will be an important step in the transformation of the Thai agricultural sector in the future
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