Korean and Thai Content Have Highest Cross-Border Travel for Netflix

The decision to make a second season of Netflix global hit “Squid Game” is a sound one, according to analysis firm Media Partners Asia which finds that Korean and Thai content have the strongest cross-border travel potential within the Asia-Pacific region.

The company’s “Netflix in the Asia Pacific: The Scalability of Local Content” report is based on passive measurement of 30,000 streaming consumers in Australia, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand and Taiwan.

“Our analysis indicates that U.S., Korean and Japanese content continued to drive subscriber growth and engagement for Netflix in the third quarter of 2021. Korean and Thai dramas demonstrated strong travelability, with significant share of streaming generated outside the home country,” said MPA analyst Dhivya T.

“The strength of key Korean and U.S. originals released in…