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Tuesday, April 30, 2024

KondZilla, the entrepreneur of Brazilian favela funk

Brazilian producer and entrepreneur Konrad Dantas, better known as ‘KondZilla,’ gives a talk at Web Summit Rio. (Photo: AFP)

RIO DE JANEIRO: They say everything he touches turns to gold: KondZilla, the man behind the most popular YouTube channel in Latin America, has revolutionised Brazilian funk music, taking favela beats to a massive online audience.

The 34-year-old entrepreneur, who grew up in the slums himself, launched his “KondZilla Channel” in 2012. At the time, the music industry had barely taken notice of Brazilian funk, a Rio de Janeiro-born hip-hop style known as the fuel for all-night-and-into-the-next-day parties in the favelas.

Today, KondZilla — whose real name is Konrad Dantas — has more than 66.5…

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