Kingdom under siege by flaky favourite

There’s no doubt that at this very minute no other pastries are more sought after in the Kingdom than flaky and buttery croissants.

The popularity of the crescent-shaped baked good, originated from Austria, was ignited on social media and quickly adopted by pâtissiers — veteran and wannabe — around the country.

New baking wunderkinds specialising in croissants are popping up not only in Bangkok CBD but also at locations in the middle of nowhere in provinces such as Chiang Mai, Samut Songkhram and Ratchaburi.

Many of these bakers are taking pride not only in their culinary expertise but also long waiting queue — in front of the shop and online.

At some vendors, you need to pre-order and wait as long as six months to be notified that your freshly baked bread is ready for pick up. And the customers, mainly…