King Coffee Co, a seasoned original equipment manufacturer (OEM) factory of more than 400 brands of coffee, tea and healthy beverages for two decades, has ventured into creating its own coffee brand.
In late March of this year, the company produced and launched Xo Cube, an instant freeze-dried coffee in a cube format, selling online via Lazada and Shopee as well as offline through Lotus’s hypermarkets.
The product is available in the domestic market and the US.
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“I dreamed of starting my own business one day, but I never imagined it would be the coffee business, which has a full market with many brands and strong market leaders,” said Taninrat Dechodomphan,…
