PUBLISHED : 8 Dec 2023 at 06:05
Central Restaurants Group (CRG), the operator of KFC, is set to invest 500 million baht to transform the chain to digital stores next year.
Piyapong Chitchumnong, head of quick-service restaurant & Western cuisine and head of KFC, said the budget is to open 15-20 new KFC digital stores, with some funds dedicated to transforming 15-20 existing branches to the digital concept.
“Digital stores are our new…
