Many people know Khun Patcharasri Benchamas as a news anchor. Host and writer Who has personality, is a person who loves health and always takes care of himself There are also many types of health-related products such as Powerball, Zero Cal, Almond Milk, to the sale of health drinks, Power Shot. Kalamare spent only one and a half years in the making of this brand and communicated via online channels only. Can have revenues at the end of this year to reach 1,500 million baht, including a goal of the end of 2021 to reach 6,000 million baht
Khun Patcharasri BenjamasChairman, Power Shot Company Limited Said that the branding of the Power Shot was Because they are health-loving people And is already interested in drinking healthy food and beverages With this image itself Make customers who have been following us all the time
Creating one piece of health related products in our brand It does not determine how much the ingredients or ingredients will cost. Just the stuff is really a good ingredient. Having the quality of health care, eating must get results immediately, not waiting another 30-60 minutes to get results. But eat immediately, must be good Each product development is selected from its own Pain Point.
The product group in the name “LION QUEEN” It has a distinctive feature that is different from the general energy drinks that are placed in the Thai market. With the strength of being “Energy drink for health powder” Which brings up to 15 natural concentrated extracts in one sachet It also answers the needs of weight controllers.
All products will have benefits that include restoring exhaustion. Nourish the brain and skin, whether it is
- Restore High–Level Energy: Increase energy for the body Relieve fatigue, refreshment, alertness with green tea, cordyceps, ginseng and L-Arginine.
- Refresh Brain Power: Increase brain energy, enhance memory, nourish the brain, nourish the nerves and enhance immunity with Ganoderma, Yamabushitake and Inositol.
- Rejuvenate Your Skin: Nourish your skin to be beautiful and youthful With extracts from goji berries, pomegranate, tomato and asiatic leaves
The strategies Power Shot will use to penetrate a wider market. With an emphasis on the premium market Its target groups are women, health lovers, working people, students It was found that this group of people needed an aid in the form of nourishing products to reboot the body and brain.
It aims to solve pain points and meet the needs of modern people with extreme lifestyles like Work Hard, Play Hard, but still looking for products that produce good results. And does not affect health Along with increasing the efficiency of beauty as well
At the same time, it must be a product that fits the image in the form of Lifestyle Product that can be easily portable. Easy to pick up and eat anytime and anywhere.
On the marketing side of “LION QUEEN” It focuses on integrated marketing, both Online and Offline Marketing. Online Marketing will market through social media channels and complete online sales channels. And also prepare full marketing budget to promote the brand “LION QUEEN” To be known quickly through many marketing activities
Both using Out-of-Home media, making advertising movies, creating product recommendations So that the target group can try the product by themselves before making a purchase.
“Strengths of “Power Shot” In addition to products, it is a comprehensive online marketing understanding. That has made buyers more comfortable with various sales channels including social media, call center applications and leading e-commerce platforms. Including experience design in a convenient and fast online shopping process Free delivery nationwide “
There are also many promotions that will appeal to buyers and loyal customers. And another key to success is selling and promoting in the form of Live Streaming that uses the identity of “Kalamare” Founder of the brand with an outstanding healthcare and lifestyle image to share product highlights and share health and lifestyle tips. This has been the main strategy for the past one year.
From the success of the past year As a result, Power Shot plans to continue expanding its business continuously and at full capacity. By targeting sales in 2021 at 6,000 million baht with plans to increase distribution channels to modern trade, originally sold only online.
Including plans to launch new products at least 5 more brands to penetrate the modern trading market. Which will begin to roll out by early 2021, with continued focus on products that help in the area of health and beauty with a growing trend.
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